The term 'business as usual' doesn't quite cut it these days. Being in the middle of a health and economic crisis (pandemic) makes it rather tough to continue trucking along in life, let alone business. It can be difficult to navigate the uncharted waters in a deeply sensitive conversation, both offline and online.

However, we are now starting to see brands peek from underneath the cloth, attempting to find a creative way to spread the message of social distancing through the power of social media and online conversation. Brands in the last few months have been jumping into the trending topic online that is COVID-19. The majority of consumers these days actually want brands to take a stand on what happens in our world today, where 64% worldwide will make a purchase based on a brand's social or political stance.